Meet the Interns: Amy DesLauriers – Message Delivery
I am thrilled to work for Lawrence & Schiller this summer, and I know the experience will be rewarding in both my personal and professional life. The opportunity to work for a distinguished...
View ArticleLSU: Intern – What does it mean at L&S?
An internship could be a requirement for graduation, a resume builder or a full-time temporary position. No matter how you define it, it is a way to gain experience and a chance to prove yourself....
View ArticleLSU: A New Perspective
Media plays a vital role in how we receive information on a daily basis. If it weren’t for the media, the means by which we receive information, how would we communicate? What words come to mind when...
View ArticleLSU: A Relationship Builder
A few years ago, when I was a senior in college about to graduate, I read a book called “How To Win Friends and Influence People” by Dale Carnegie. I remember thinking to myself, “I do not need help...
View ArticleGeofencing: A Privacy Violation?
After attending a webinar by AdAge entitled, “Online Behavioral Advertising and Privacy,” I began thinking about all the ways our privacy as online consumers can be violated. A little research led me...
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DigiKnow: Internet Video, Coke’s Game Day Strategy, Google’s App Assistant &...
1. Netflix/Hulu/YouTube’s new content series. Could Internet video become the future of TV? Netflix, Hulu and YouTube are beefing up the competition by launching new, original content over the next...
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DigiKnow: “Revenge” Ads, Social TV, Instagram Profiles, Mosaic App
Story-within-a-Story Ads: Can they break through the clutter? Ads during ABC’s “Revenge” feature cast from the show If you haven’t tuned in to an episode of ABC’s “Revenge” – I highly encourage you to...
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DigiKnow: Foursquare Ads Announced, Facebook Offers Introduced, Spotify...
Ads on Foursquare? Possibly in June. Users searching for local specials will also see local paid ads. Set to launch in June, the new Foursquare platform will target users based on their previous...
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DigiKnow: 4th of July Travel, Saving the Bees, Cannes Creativity & Facebook...
1. Good News for Drive Destinations this Summer. AAA expects a 4% increase in auto travel over the 4th of July. Gas prices are lower than a year ago and down 50 cents from the highest point in 2012....
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DIGIKNOW: Pinterest Powers Forward, Apple Takes on Pandora, More Searches...
Some of the big names in social media and digital marketing are topping the news headlines this week. Here are four with the biggest potential to impact you. 1. Pinterest Disrupts the Social Media...
View ArticleMaking the Medium Matter
The world we live in is inundated with messaging, and it is our job as marketers to help our clients find a way to break through all of that noise. One way to do that is to enhance the tie between the...
View ArticleTrend Watch: What Can Search Analysis Do For You?
Can you predict the success of a new television series? No? Can Google? Maybe! It is now predicting the success of upcoming box office movies. While this is just the beginning, I see many useful...
View ArticleA Look Inside America’s Newest Generation
How much do you know about the youngest Americans? These youngsters of 0 to 15 year olds are being called “Plurals” and there are about 72 million of them. The name stems from the idea that this...
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L&S Learning & Growth in the Digital Space
At Lawrence & Schiller, we are committed to making professional development a priority and encourage all employees to find ways to develop their skills and passions. Continuous learning and...
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